The Great Equalizer of Marketing and Advertising – Thumbnail

Episode #44: We’ve come a long way from the days where companies relied on door to door salespeople to market a product. Every company operates with the end result in mind but that comes with a high advertising cost. Meanwhile there is a “great equalizer” that exists called social media or word of mouth marketing for any “Billy the Kid” type of small business and entrepreneurs to compete in the big leagues at little or no advertising cost at all.

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