How Starbucks Became A $100B Success Story

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Date: 2022-04-25 13:00:07

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How did Starbucks became a $100 Billion dollar success story with over 33 000 locations worldwide, and a brand name worth more than $13 billion dollars? Starbucks stands far above even its closest competitors, however in 1971 when the company was founded in Seattle, Washington, fresh roasted coffee beans and espresso-based drinks were a niche specialty product with an uncertain future. So how did Starbucks become the biggest coffee chain in the world, and what makes it so unique even today?
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