How To Improve Communication Within Your Team – Dan Lok HQ

Date: 2021-06-27 20:34:01

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As A CEO, Business Owner, Or Team Leader The Communication With Your Team Is Crucial. Ready To Improve The Communication With Your Team and Learn How To Sell More? Join The More Sales Challenge Now: https://improvecommunication.danlok.link

Do you wonder how a high-level CEO like Dan Lok communicates with his team? Watch this video to discover his best practices when communicating with his sales and copywriting team. Then share this video with a fellow team leader.

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This video is about How To Improve Communication Within Your Team – Dan Lok HQ

https://youtu.be/VycGdIKw5hM
https://youtu.be/VycGdIKw5hM

Transcript

00:00

There’s a couple things we could,

00:02

we could improve here.

00:03

Right? I think it’s for copy team and then in shop,

00:04

I think for…

00:17

[Music]

00:19

Uh team. Think of this before, during, and after.

00:21

Just think about any event that we

00:23

do.

00:23

We have to before, during, after so in the

00:26

before we have two groups

00:28

buyers and non-buyers right buyers are

00:31

non-buyers non-buyers we followed to get

00:32

them to buy

00:33

you got that already because there’s

00:34

urgency buyers get them to consume

00:37

that’s before right that’s the before

00:39

unit

00:40

during it’s during the the challenge

00:42

during the five days

00:44

during the 21 days challenge how do we

00:46

make sure they participate

00:48

how do we make sure they participate

00:50

right no participation there’s no energy

00:52

right

00:52

there’s a participation and then while

00:55

after the offer we make the offer then

00:57

it’s after all the follow-up

00:58

all the all the things you already know

01:00

what to do right

01:02

so think of any event that we do as a

01:03

sales team what do we need to do before

01:06

what do we need to do during and what

01:08

they need to do after

01:09

the copy team who written the copy uh

01:12

what i think is not good

01:14

is he what do you want me to write okay

01:16

i finished writing it and

01:18

here’s the stuff right the master

01:21

mode like crafter motor like you got to

01:23

think of it till the end

01:25

so i think it’s if i’m a copywriter

01:27

you’re a copywriter

01:29

i have a vision in my mind at the end

01:31

what the

01:32

page or what the thing or where the

01:34

thing is should look like

01:35

the example i finished let’s say i’m

01:37

david i finished follow-up secrets

01:39

i wrote a copy it’s good like in word

01:41

document

01:42

so kdtv is putting on the page cool

01:46

but my task is not done until i take a

01:49

look at that page and say

01:50

this is now up to me as a copywriter up

01:53

to my standard

01:54

kdp could by design like what i have in

01:57

mind of

01:57

what it should look like i said no

01:59

that’s not how the bullet should go

02:00

what i thought is the bullet should be

02:02

here testimonials should be here

02:04

this is how i envision as a copy artist

02:07

right

02:08

the end product what it should look like

02:10

and then we

02:12

we tack on the what alway talks about

02:14

the data how well the page actually

02:16

converts

02:16

right david m finishes the follow-up

02:18

secrets right

02:20

it’s important to me i think for him to

02:22

know like kdp

02:24

do you know how many follow-up secrets

02:25

we’ve sold wouldn’t be

02:27

wouldn’t it be nice for him to hear oh

02:28

actually hey you know david we launched

02:30

it

02:30

in three days we sold like 10 of these

02:32

oh cool right like the worst thing i

02:34

think for a copywriter

02:35

it like recreates something because i

02:37

know that’s my background i create

02:38

something

02:42

there’s no feedback it’s nothing did i

02:44

do good

02:46

right because that’s the only way like

02:48

everybody on the team gets smarter

02:50

right everybody’s growing and learning

02:52

right and contributing

02:53

because if we just if i’m on a car if

02:56

i’m a copywriter i just worry about my

02:58

copy

02:59

well think about it’s like the outcome

03:02

is not to finish the copy

03:04

what is the outcome yeah yeah

03:07

so did my coffee work did it not work

03:10

is it good like like what what’s the

03:13

issue here right

03:14

yeah we all want that it’s not even

03:16

recognition it’s just

03:19

did i did yeah yeah did what i do

03:23

matter and move the needle so i think it

03:26

is up to

03:27

where so i want to challenge the coffee

03:29

team just to take it one step further

03:31

right if you’re doing a landing page you

03:33

take a look at the landing page final

03:35

final and say

03:36

hey is this what you envisioned and i

03:39

always

03:40

i truly believe that’s why i want to

03:43

have

03:43

like everybody where versus oh yeah you

03:47

know you’re just on the coffee team you

03:48

don’t need to worry about design

03:50

you should worry about design because

03:52

like you should know so i unless i love

03:54

to share you notice i share all the time

03:56

here’s the more sales cards we’re gonna

03:57

do like we like he’s the product what it

03:59

looks like

04:00

and then because it gives let’s say mike

04:02

working on the oto

04:03

it gives him more context oh this is

04:06

cool this is what it looks like

04:07

this is what the box looks like because

04:10

then he can incorporate that

04:11

graphics into the actual copy itself

04:15

like it’s all it’s all relevant right i

04:18

mean that’s that’s a team

04:19

in my book yeah right not no we’re not

04:21

working in silo here right

04:33

you

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