Date: 2021-06-27 20:34:01
As A CEO, Business Owner, Or Team Leader The Communication With Your Team Is Crucial. Ready To Improve The Communication With Your Team and Learn How To Sell More? Join The More Sales Challenge Now: https://improvecommunication.danlok.link
Do you wonder how a high-level CEO like Dan Lok communicates with his team? Watch this video to discover his best practices when communicating with his sales and copywriting team. Then share this video with a fellow team leader.
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This video is about How To Improve Communication Within Your Team – Dan Lok HQ
https://youtu.be/VycGdIKw5hM
https://youtu.be/VycGdIKw5hM
Transcript
00:00
There’s a couple things we could,
00:02
we could improve here.
00:03
Right? I think it’s for copy team and then in shop,
00:04
I think for…
00:17
[Music]
00:19
Uh team. Think of this before, during, and after.
00:21
Just think about any event that we
00:23
do.
00:23
We have to before, during, after so in the
00:26
before we have two groups
00:28
buyers and non-buyers right buyers are
00:31
non-buyers non-buyers we followed to get
00:32
them to buy
00:33
you got that already because there’s
00:34
urgency buyers get them to consume
00:37
that’s before right that’s the before
00:39
unit
00:40
during it’s during the the challenge
00:42
during the five days
00:44
during the 21 days challenge how do we
00:46
make sure they participate
00:48
how do we make sure they participate
00:50
right no participation there’s no energy
00:52
right
00:52
there’s a participation and then while
00:55
after the offer we make the offer then
00:57
it’s after all the follow-up
00:58
all the all the things you already know
01:00
what to do right
01:02
so think of any event that we do as a
01:03
sales team what do we need to do before
01:06
what do we need to do during and what
01:08
they need to do after
01:09
the copy team who written the copy uh
01:12
what i think is not good
01:14
is he what do you want me to write okay
01:16
i finished writing it and
01:18
here’s the stuff right the master
01:21
mode like crafter motor like you got to
01:23
think of it till the end
01:25
so i think it’s if i’m a copywriter
01:27
you’re a copywriter
01:29
i have a vision in my mind at the end
01:31
what the
01:32
page or what the thing or where the
01:34
thing is should look like
01:35
the example i finished let’s say i’m
01:37
david i finished follow-up secrets
01:39
i wrote a copy it’s good like in word
01:41
document
01:42
so kdtv is putting on the page cool
01:46
but my task is not done until i take a
01:49
look at that page and say
01:50
this is now up to me as a copywriter up
01:53
to my standard
01:54
kdp could by design like what i have in
01:57
mind of
01:57
what it should look like i said no
01:59
that’s not how the bullet should go
02:00
what i thought is the bullet should be
02:02
here testimonials should be here
02:04
this is how i envision as a copy artist
02:07
right
02:08
the end product what it should look like
02:10
and then we
02:12
we tack on the what alway talks about
02:14
the data how well the page actually
02:16
converts
02:16
right david m finishes the follow-up
02:18
secrets right
02:20
it’s important to me i think for him to
02:22
know like kdp
02:24
do you know how many follow-up secrets
02:25
we’ve sold wouldn’t be
02:27
wouldn’t it be nice for him to hear oh
02:28
actually hey you know david we launched
02:30
it
02:30
in three days we sold like 10 of these
02:32
oh cool right like the worst thing i
02:34
think for a copywriter
02:35
it like recreates something because i
02:37
know that’s my background i create
02:38
something
02:42
there’s no feedback it’s nothing did i
02:44
do good
02:46
right because that’s the only way like
02:48
everybody on the team gets smarter
02:50
right everybody’s growing and learning
02:52
right and contributing
02:53
because if we just if i’m on a car if
02:56
i’m a copywriter i just worry about my
02:58
copy
02:59
well think about it’s like the outcome
03:02
is not to finish the copy
03:04
what is the outcome yeah yeah
03:07
so did my coffee work did it not work
03:10
is it good like like what what’s the
03:13
issue here right
03:14
yeah we all want that it’s not even
03:16
recognition it’s just
03:19
did i did yeah yeah did what i do
03:23
matter and move the needle so i think it
03:26
is up to
03:27
where so i want to challenge the coffee
03:29
team just to take it one step further
03:31
right if you’re doing a landing page you
03:33
take a look at the landing page final
03:35
final and say
03:36
hey is this what you envisioned and i
03:39
always
03:40
i truly believe that’s why i want to
03:43
have
03:43
like everybody where versus oh yeah you
03:47
know you’re just on the coffee team you
03:48
don’t need to worry about design
03:50
you should worry about design because
03:52
like you should know so i unless i love
03:54
to share you notice i share all the time
03:56
here’s the more sales cards we’re gonna
03:57
do like we like he’s the product what it
03:59
looks like
04:00
and then because it gives let’s say mike
04:02
working on the oto
04:03
it gives him more context oh this is
04:06
cool this is what it looks like
04:07
this is what the box looks like because
04:10
then he can incorporate that
04:11
graphics into the actual copy itself
04:15
like it’s all it’s all relevant right i
04:18
mean that’s that’s a team
04:19
in my book yeah right not no we’re not
04:21
working in silo here right
04:33
you